Introduction
The World Cup for Cross Country Rallies is the toughest, most gruelling race series in the world. Both vehicle and driver compete hard in the face of the most testing climates and terrain the planet has to offer. From the roasting deserts of the United Arab Emirates to the cruel arctic conditions of Russia, it is the most exacting test of endurance yet devised. Day after day of hard fought motoring strapped inside the vehicle, navigating by GPS over the most inhospitable terrain in the world, this competition pushes both man and machine to the very limits of endurance.

Currently there are eight events in the Cross Country Rally Series.

Motor-Sport generally impacts on vehicle brand image and reputation, none more so than the 4x4 market. The World Cross Country Cup is the most important and therefore the most effective means of bringing your product to the attention of the world market. If your vehicle can finish this race, let alone win it, the desired boost to the vehicle's image and reputation is assured. The World Cup is also the most prestigious of the 4x4 world class events. Most of the world's major players will be represented this coming year as more and more manufacturers realise the gains and benefits this competition brings. Very high profile media coverage is guaranteed throughout the year as more and more stages are completed. Coverage becomes main stream and "Prime Time" as the competition warms-up to a climax throughout August, September and October. In fact Volkswagen have taken the World Cross Country Cup so seriously that they have entered three new prototype vehicles in next years series. They have entered three T2 Proto diesel powered Tarek buggies. These vehicles will be powered by the proven Volkswagen 1.9TDI engine that has been boosted to 218hp.(160KW). 2005 will be an interesting year in cross country rallying and there has been talk of other manufacturers testing new prototype vehicles as well and joining the series.

With Waverley 4x4 Racing, potential sponsors will be able to draw on over 50 years experience of the off-road competition scene. Waverley's knowledge, ingenuity and engineering talents are unmatched. Waverley is quite simply, a complete, well packaged winning team comprising:-

	Race Engineers.
	Race Crew.
	Drivers.
	Logistics.
	Team Management.
	Marketing.
	Public Relations.

	The Landcruiser is the reliable people lugger.
	The Land Rover is the British workhorse.
	The Lexus 4x4 "I didn't know they made one".
	The Pajero is the sporty 4x4.
	The Range Rover is a rich man's plaything.
	The BMW X5 is an executive posing wagon.
	The Laredo is the young persons 4x4.

Any vehicle we race will be entering a global stage in front of the world press as a new vehicle with a new team and will be guaranteed a high profile. To keep the profile high and to keep the vehicle in the public's eye, we have a several tools at our disposal.

1. Active links with several of the hugely successful 4 x 4 magazines will enable us to give regular photo opportunities to the right press people thus keeping the vehicle in the public eye on a regular basis. This will have the added benefit of building brand awareness and brand loyalty at the same time.

For the main vehicle sponsor, building the identity and positioning for the vehicle will be important.

Adding real world values to the vehicle and expanding those values through the media will play a key role in developing the customer base and making gains in market share. This competition provides the perfect platform on which to build the product awareness and brand loyalty messages that are vital in maintaining share and repeat sales. To make an impact with a product on people is very hard nowadays. People have seen and heard everything and very little is new to them. Invariably you are forced to take extreme measures to grab peoples attention.

A standard 4x4 entering and completing the most gruelling off road races in the world! That would grab anybodies attention…….!

2. Our links with several television production companies could mean that a documentary covering the team and it's vehicles would be an option (scheduled for release at the right time of course); or a selection of small pieces on regional news channels building up to the events that we participate in and covering our return.

Combining these differing forms of media will enable us to:

	Build a positive image in a global market.
	Build a league of keen followers.
	Generate added value for the vehicle and the brand.
	Create a positive identity.
	Build awareness to potential purchasers.
	Give the vehicle new status.
	Gain new market placement for people.

All this and more is achievable for the right vehicle in our hands.

Waverley 4x4 Racing would undertake to attend shows and press events as directed by the sponsor provided these events can be coordinated with the race event schedule. The Val D'isere 4x4 Show in August is just one such possibility.

3. The internet is a fast, cost effective, and creative way to promote such a campaign. As part of our marketing and media arm we have designers and developers that have won Yell Awards in 2000 and 2001 for internet innovation and creativity. This team will devise an appropriate online strategy that will provide a highly targeted yet global marketing and promotion tool.

Year 1
To enter two new vehicles and compete in as many events as possible. The team will race at a set pace to greatly increase the chances of survival and thus complete all events and stages in good shape. A good point building tactic.

Year 2
To build on the experience of Year 1 and with further vehicle development in place, the team will go full out and compete to win the full year's events.

This strategy produces some high value side effects.

	Realistic point scoring first year entry.
	Real data for vehicle improvement.
	Important class wins in the first year against high bank rolled teams.
	High media visibility as the vehicle always finishes.
	Reduced race costs and vehicle damage.

From showroom to rally winner

Month 1	Vehicle delivery, full technical and engineering assessment.
Month 2	Modification and changes to set components, team familiarisation.
Month 3 - 5	Rigorous testing and development.
Month 6	First race for the vehicles. ( Rallye Maroc in June )
Month 7	Real data analysis after the first race with further testing and development.
Month 8	Second race for vehicles. ( Master Rallye in August )
Month 9 - 11	Further testing and development after second race.
Month 12	Final high profile race of the year. ( Paris - Dakar ) Although not officially part of the World Cross Country Series calendar, it is considered the finale of the racing year with such historic prestige and kudos for the finishers that every manufacturer wants to be involved.

This is a two year plan based upon the amount of races in the year and the possible delivery time of the vehicles and associated funding. This would allow a first year entry into the Cross Country Rally Cup at a set pace, enabling us to build on our hard work and develop the vehicles for a full season of racing in the second year. The methodical approach to our racing programme would yield benefits by way of finishing events and possible class wins against the likes of Mercedes and BMW.

Two new vehicles with a full parts/support backup programme.

Two service support vehicles to be in attendance at each competition event and at all major research and development sessions.

Financial support during both phases of the project.